SWOM webinar: "How to be an Effective Online Spokesperson" with Scott Monty

How to be an Effective Online Spokesperson

In today’s always-on and instantly updating digital world, how does a company to represent itself online? From social networks to online forums, blogs and more,  being a spokesperson in social media without seeming like a complete shill is difficult, especially if it involves outdated PR methods of message management. Scott Monty has been extremely successful as Ford’s online spokesperson, namely on Twitter, during a time of tremendous challenges for the company and the auto industry. In this SWOM webinar, he'll share important do’s and dont’s for effective online representation.

What you’ll learn:

• Which sites and networks are best-suited for online representation
• The right way to set up an online profile
• Guidelines and best practices for online interaction
• When it’s appropriate to be yourself vs. being “the company”
• The essentials to commenting on message boards, chat forums and blogs

Ideal for:
Corporate communications & PR professionals, marketers, small business owners and anyone who has an interest in having an online presence on behalf of their company.

When:

Wednesday, March 4, 2009, 1 pm CDT / 2 pm EDT /11 am Pacific

Where:

Online, live. After you register, you'll receive instructions on webinar location, plus a unique username and password.

Requirements:

• A broadband connection.
  
• A valid email address and your correct last name, which must be at least four characters long. (We realize a four-character last name is a stupid requirement, especially if your last name is Lee, but we are beholden to stupid technology requirements. If your last name is three characters long, please add a 1 or some other character to it. Thanks.)
• To ensure you receive a confirmation email, add ben@benmcconnell.com to your email address book/safe list.

Cost:

The quicker you register, the better the price. Everyone who registers at the paid level gets free access to an archive recording of this webinar.

About our presenter:
Scott Monty is Global Digital & Multimedia Communications Manager for Ford Motor Company. Based in corporate communications area, Scott is a strategic advisor on all social media activities across the company, from blogger relations to marketing support to customer service to internal communications. Prior to Ford, Scott had roles at crayon, LLC, and PJA Advertising + Marketing, a BtoB marketing agency that specializes in the high tech and health sciences industries. True to his social media roots, Scott is an active blogger and podcaster; he maintains The Social Media Marketing Blog and The Baker Street Blog. Scott received medical science and business master degrees from Boston University. You can find him on Twitter @scottmonty.

Your host:

Ben McConnell is the co-founder of SWOM, co-author of the Church of the Customer Blog, and co-author of the books, "Citizen Marketers: When People are the Message" and "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force." His life and work are best when co-authored. Follow him on Twitter @benmcconnell

About SWOM webinars:

SWOM's Wednesday Webinars are educational sessions to help entrepreneurs, managers, marketers, and change agents build word of mouth into the DNA of their organizations by understanding numerous aspects of psychology, sociology and technology.

For more, visit the SWOM webinar home page and archive.